Margulies Perruzzi Architects Receives First Place SMPS Boston Award For Integrated Marketing Campaign

Margulies Perruzzi Architects Receives First Place SMPS Boston Award for Integrated Marketing Campaign

Margulies Perruzzi Architects Receives First Place SMPS Boston Award for Integrated Marketing Campaign

Firm’s fifth award from SMPS Boston presented for video and social media marketing

BOSTON, Mass. – June 19, 2012 – Margulies Perruzzi Architects (MPA), one of Boston’s most innovative architectural and interior design firms, today announced that the firm was honored with an award from the Society for Marketing Professional Services (SMPS) Boston Chapter. MPA received the first place honor in the Integrated Marketing Campaign category in the 2012 SMPS Boston Recognizing Outstanding Communications (ROC) Awards.

The Integrated Marketing Campaign category recognizes a campaign with the best-suited marketing techniques to promote the firm, specific project, or targeted marketing initiative. Elements may include public relations, social media, or hard copy or electronic mailer. The jury found MPA’s video on Philips North America, which was created to promote MPA’s expertise in high performance workspace design, to be “extremely well-done and effective at reaching the target audience,” “beautifully showcases the spaces as well as the design process,” and “I loved integrating the client into the video!” Barbara Hicks, MPA’s director of marketing and media, and Duncan Lake, videographer at MPA, created the award-winning video, which may be viewed at http://url.ie/fgpz.

In an attempt to maximize exposure of the video, a strategy was created for social media, utilizing MPA’s Facebook, Twitter, and YouTube channels. The entire firm also participated in the integrated marketing campaign, both with personal emails to 1,719 past, present, and potential clients and with employees’ own social media accounts.

“Creativity is the hallmark of design at Margulies Perruzzi Architects, and our marketing staff’s creativity and design talent is no exception,” said Marc Margulies, AIA, LEED AP, principal at Margulies Perruzzi Architects. “The originality and creative narrative are evident in this promotional video and social media outreach, and we are thrilled to be recognized with this award from SMPS Boston.”

“It is extremely gratifying to be honored by a jury of my peers in the SMPS Boston Chapter,” said Barbara Hicks. “The video demonstrates not only MPA’s design capabilities and cutting-edge technology, but also serves as a client testimonial for future marketing efforts. Duncan and I are proud to have produced such a quality piece on behalf of MPA.”

Previously, MPA achieved a first place honor in the Target Market Category and the Best in Show Award in the 2011 SMPS Boston ROC Awards. The firm also won second place in the holiday category in the 2008, and first place in the alternative media category in 2007. 

About Margulies Perruzzi Architects
Consistently ranked as one of Boston’s top architectural and interior design firms, Margulies Perruzzi Architects creates buildings and corporate interiors for clients who value design. The firm services the corporate, professional services, healthcare, research/lab, and real estate communities with a focus on sustainable design. Clients include Manulife/John Hancock, Nuvera Fuel Cells, Reliant Medical Group, Sapient, Hobbs Brook Management and Forrester Research. For more information, please visit http://www.mp-architects.com.

Media Contact:
Michele Spiewak
Rhino Public Relations
617.851.2618
MPArchitects@rhinopr.com