For staff to be fully engaged, they have to have a complete understanding of the mission, brand, culture, and those impacted by their daily contributions.
What about your company differentiates you from your competition? Why are you important? Why are you successful?These values should be reflected in the design of the space.
These concepts are displayed through branding in many forms: graphic design, space function, furniture, materials, and technology. Creating an environment in which everyone is aware of this mission through various types of media helps create an engaged workforce. Building an organization that is inspirational, empowering, enthusiastic, confident and valued will not only reinforce the mission and the brand, but will engage the culture living in it.
The following process creates an engaged employee (Dale Carnegie: “Measuring Employee Engagement in Dale Carnegie Graduates”):
The top 25% of companies with the most engaged people produced twice as much profit and 22% higher shareholder returns than the companies with the least engaged people. (Oxford Strategic Consulting)